Writing

Build-in-public notes: shipping, naming, pricing, and the mistakes in between.

• 2026-07-24
  The south wind starts here

  Why this site exists: a home base for the apps I build and honest notes on building them.

• 2026-07-20
  Renaming my app days after launch

  My health app went live on the App Store as "Tether". Within a day I knew the name had to go. Here is how I picked a new one and migrated everything.